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DigiChampions - Digital Marketing Course
Course Introduction
Course Information (2:31)
Course Resources
Section 1: Social Media Management
Brand Establishment (19:54)
Social Media Content Marketing (28:09)
Social Media Management (17:38)
Section 2: Social Media Advertising
Social Media Advertising Fundamentals (38:53)
Facebook & Instagram Ads (29:35)
Twitter and LinkedIn Ads (24:48)
Section 3: Social Media Marketing Analystics & Social Listening
Social Media Analytics (13:03)
Social Listening (10:55)
Section 4: Content Marketing
Content Marketing Concepts and Strategy (38:29)
Developing a Content Marketing Plan (17:13)
Metrics and Performance (10:54)
Section 5: Search Engine Optimisation
SEO Fundamentals (43:44)
Managing SEO and Business Objectives (8:17)
Optimization (7:37)
Section 6: Email Marketing
Email marketing Fundamentals (31:32)
Creating an Effective Email Campaign (23:37)
Analytics and Optimization (5:50)
Final Steps
Assessment
Developing a Content Marketing Plan
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